Online Advertising for Small and Medium Enterprises – A Huge Marketing Advantage

The importance of online advertising for Small and Medium Enterprises (SME) can never be understated. It is also complete misguided thinking from the SME fraternity, that advertising will be expensive, time consuming and that the results are not always guaranteed.Advertising for small business is extremely importantWhy in the world is there a need for advertising? Why do giant conglomerates advertise? If such gargantuan companies find the need for advertising, shouldn’t there be an even bigger demand for local community advertising?Simply put, all companies whether big or small, advertise with the purpose of increasing their revenues and sales. But in saying so, it should also be put quite clearly that advertising could become expensive if you do not make informed decisions. Your final decision must be based on comparisons and true value for money.Thus, the importance of online advertising for Small and Medium Enterprises must be understoodWhen huge corporations are spending a fortune on advertising, is it not understandable that small business can also benefit from this practice? Conceivably, it will be on a much lower scale and the advertising will be aimed at the local community and areas of operation.The advantage of advertising cannot be neglected, as it enhances the image of the company, and brings the goods and services right to the forefront of potential buyers. It is this particular power of advertising that gets companies noticed, and extends their marketing footprint. Ironically, the smaller the company, the more it should spend its efforts on advertising because the potential return on investment is directly linked to this.The uncertainty of advertising is a low risk considerationThere is always a risk with advertising as the results can never be known for sure. This is the very reason why advertising is spread over TV, radio, newspapers, magazines and the internet.Online advertising is extremely important, more so for small businesses and in the case of small companies catering to local businesses. This is because online advertising can target extremely specific markets that cater for niche products and services.The advantage of advertising by targeting markets onlineThe target market is the market which has people who are ready to spend on what you are selling. By advertising online, Small and Medium Enterprises are addressing the needs of these clients very effectively. By catering to very specific niches of consumers, you are honing in on people who are quick to take a buying decision.After all, when so many millions of people are now relying more and more on the internet, what better way of advertising to them than by advertising online?What is the BIG advantage of advertising ONLINE?This form of advertising is highly effective as it allows advertisers to get a direct response from consumers and this is beneficial to both the consumer and the seller. Every small business owner has a computer these days, so even a simple but well structured email marketing campaign, has the potential to effortlessly reach clients.Thus understanding the importance of online advertising for Small and Medium Enterprises is extremely important, more so in the case of advertising for small business and local community advertising.

Down Payments On Business Loans And Where You Can Get Yours

All small business lenders – banks, private lenders, alternative financing companies, SBA, etc. – have one major thing in common. They require some form of down payment.Let’s say that you are requesting an unsecured business loan from your bank. And, you are asking for $80,000 that you want to use to purchase some inventory and supplies as well as to bolster your marketing efforts.And, your bank approves that request. However, they only approve 80% of your requested amount or $64,000. What?Or, your business is in need of a new routing machine to handle your ever increasing customer load. The equipment costs $50,000. Your lender approves your request but will only fund $40,000 or 80% of what you need. Huh?Or, your business has $100,000 in outstanding invoices just waiting to get paid by your customers. Yet, you have new orders coming in everyday that you just do not have the cash on hand to start or complete. Therefore, you approach an asset based lender or accounts receivable factor and ask for an advance on those invoices that will pay within the next 30 days. However, the lender will only fund 80% or $80,000 against those invoices – even though they take control of 100% of their face amount. Really?Down PaymentsWhy do lenders require down payments? It all started with banks centuries ago. They determined, through trial and error – mostly error – that if a borrower were to put at least 20% down – have 20% of their own money attached to the loan – then they are 80% less likely to just walk away from that loan should the going get tough.Thus, they determined that 20% in a down payment was both enough to better ensure that their borrowers will repay those loans – the one thing they want the most – and that 20% was enough of an amount (high and low) that only serious borrowers would and could be able to raise that amount.In fact, when the government got involved in the banking and lending industries, this down payment figure of 20% was one of the first things that they agreed on as a standard practice and now hold these lenders to that standard.Bottom line is that having a down payment in nearly all lending – mortgage loans as well as business loans – is now the standard and is already calculated in their underwriting process. Thus, you request a business loan for $100,000 – the lender already marks it down by 20%.Now, leave it to the SBA to throw a wrench into this discussion. The SBA has a business loan program – their 504 loan program – which helps local small businesses finance commercial real estate or business equipment in their local areas. These loans are secured – 100% – by the real estate or equipment. Thus, with this specific loan program – this secured loan program – the SBA lowered its down payment requirement to 10%. Still a down payment but less of a burden on the borrower.Types Of Down PaymentsNow, there are essentially two forms of legitimate down payments.1) Simply cover the 20% with your own cash. You need $80,000 for your equipment purchase, the bank will provide 80% or $64,000 and you cover the other $16,000 out of your own pocket.2) You have built in equity in the item being bought with the loan. Here, you are buying a commercial property to expand your small business (and quit paying outrageous rents). The purchase price is $250,000. Yet, that price is only 80% of its market value – the market value is $312,500. Thus, the difference between the purchase price and the true value of the property is the 20% – 20% equity in the property.Where To Get That Down PaymentThere are several ways that you – the business borrower – can get that required down payment as most small business owners either do not have that kind of cash on hand to cover the 20% or just do not know where to obtain it.Don’t Pay It:1) Negotiate with the lender. While this does not provide you the equity to put down – it can alleviate that requirement all together. If your business is strong enough and the lender really wants to work with you – then negotiate that requirement away – and get that lender to cover 100% of your needs.2) Negotiate with the seller. If you are buying a physical asset like equipment or commercial real estate then negotiate the price to 80% of the asset’s value. Kind of hard to do these days with property values being as low as they are and that most equipment vendors do not have control over their prices – but, if the person wants to sell as bad as you want to buy – then they will find a way to work with you – they always do. MSRP prices are more wish lists then actual prices.Find The Money:3) Personal loan. Do you have equity in your home or other personal assets? Can you get a personal loan based on the personal income you do have? Can you tap some other source of personal income or equity – that 1) does not relate to your business and 2) does not put an additional burden on your company?Most lenders will find out about all of your business debt and most of your personal debt during their approval process. Know that with the business debt, they will include that in their underwriting process when approving your business loan request. And, if they find out that you took another business loan to cover your down payment – they tend to frown on that. But, if they find out that you have a personal loan – even if they know that you did that to cover your down payment – it is still a personal loan and something that ties you personally to that new loan request – means you might get away with it.Or, try to get a personal loan from a friend or family member. This way, it is not reported anywhere and very hard for the new lender to find out about it. This could be a loan or even an equity injection for stock or ownership in the company. Either way, it should not directly affect your new loan request.The idea here is simple. Let’s say that you need a business loan for $100,000. You request that amount at 8% for three years. This would set your monthly payment at $3,134. But, if the lender will only approve and fund 80% or $80,000 – then your required payment would drop to $2,507 – leaving the difference of $627 to cover that personal loan you need for the down payment ($627 is more then enough to cover the $20,000 personal down payment loan for the same term at the same rate).4) Sell off unneeded or unused assets – personal or business. This way you get needed money from assets that you don’t need or want and you don’t have to pay that money back – it is free and clear for you to use. Thus, while you are only getting 80% of your requested loan amount – you only have to pay for that 80%. And, the $627 difference – outlined above – is money that you now don’t have to pay to any lender – it is added money in your pocket or for your business.5) Lastly, use your business. Let’s say that your business needs a $100,000 to expand. Now, it could get a loan now or it could save up its own money – its own profits – for the next 3 years (your business has to be generating some form of profits for you to be able to afford the loan payments in the first place – thus, it can just save that money itself).But, not wanting to or not seeing it as a viable option to wait 3 years – your business can just save that money (profits) for that down payment only – save for 7 months or so to get that needed 20% – then request the loan. This would have the same benefits of selling off assets for that needed cash without losing the use of those assets. The only requirement here or burden on the business is time – the 7 months.ConclusionDown payments are one of those facts of life like death and taxes. If you are seeking a business loan, you have to think about how you will come up with the down payment.Know that with anything in business – this challenge can be overcome just like you overcome all other challenges – by working them out. This means that where there is a will there is a way and the best way to handle this financing requirement is to know about it up front and plan for it from the very beginning.Far too many business owners – who finally get to the point that they can seek outside financing to take advantage of growth opportunities – end up only getting that down payment slap down – having not known of the requirement before applying for their business loan and ultimately getting that request turned down.Don’t let this happen to you – especially when it is you who can prevent it.

Don’t Believe the Hype About Online Business

Running a online venture is so easy anyone can do it – sitting around in your pyjamas answering a few emails – right? Making money whilst sipping a margarita on a sunlit beach is everyone’s idea of a successful business – but is it all hype?I hate to break it to you but to make an online business successful, you need to realize that hype is just that – hype. Let’s explore some common misconceptions:There’s less competition – Compared to traditional businesses, competition online is fierce and fast. You have 3 eyeball seconds to interest your customer in your offering. They can move on with the click of the mouse and they will, unless you can draw them in to enjoy your particular brand of the online experience.There’s no overhead: The only overhead you don’t have in online business is retail rent, that is if your business sells products. Unless you are running your business out of your home, which is a great way to start, your business will need premises eventually as well as staff and all the other business tools traditional businesses use.There are no barriers to entry: It’s true that anyone can start a website, but making it successful does have barriers to entry. For example:

Trust – Many consumers still don’t trust websites, how will you build trust in a sea of websites?

If you build it, will they come? – It takes time for a website to list on search engine results. In the meantime, how will your customers know your website exists?

Difficult Suppliers – Each industry is different but some suppliers will refuse to sell to you when they find out you’re online.

Price – Remember my first point about competition? Price comparison online is easy, and the switch for a $2 saving is just a mouse click away.
I can work in my pyjamas: You will definitely work in your pyjamas, late at night catching up with overseas suppliers in a different time zone!I won’t need to pay anyone: If you want to start an online business, chances are that you are awesome with computers. But what about HTML, SEO, eyeball seconds, conversions vs. visits, abandoned carts, FTP, API, product feeds? Eventually, you will need to hire an expert or two.Don’t get me wrong, I love online businesses and there will be points in the life of your online business when you have a clear advantage over the bricks and mortar competition. But the truth of it is that a successful online business still needs investment in time and money, commitment, passion and a drive to solve problems quickly.The good news is that there are solutions to every business problem, so if you have a passion for online business then I say go for it! Just make sure you enter the sector with your eyes wide open, plenty of investment dollars, time, patience and a willingness to see past the hype – in the end it’s worth it.